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Content Audit
Run an audit to see this account's strategic strengths, weaknesses, and the highest-leverage moves for next month.
Engagement
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Sync Instagram
Posts
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/ 90 days
Reach
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30-day total
Followers
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From IG
Top format
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After sync
May 2025
Reel
Static
Carousel
Blog
Mon
Tue
Wed
Thu
Fri
Sat
Sun
This week
Content Bucket Intelligence
Brand Voice Engine
Voice not yet trained for this client.
Monthly strategy — —
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Reel
Static
Carousel
Story
Blog
Mon
Tue
Wed
Thu
Fri
Sat
Sun
All posts this month
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Brief library
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Bucket definitions
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Target % is your intended monthly mix. Actual % is computed from the bucket field on your Content Plan posts (free-text match).
Performance vs target
Based on this month's posts
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Generate captions
Post idea / concept
Bucket (optional)
Format (optional)
Caption library
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Beat a competitor
Paste the URL of the page ranking #1 for your target keyword. AI fetches both their page and your client's website, then tells you exactly what to do on your site to overtake them.
Competitor URL
Target keyword (optional)
Generate SEO blog
Topic
Target keyword
Target audience (optional)
Competitor URL (optional, AI references for tone/depth)
Blog library
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⏳
Reports unlock after Meta App Review approves the Instagram insights scope
Live performance data (reach, engagement, follower growth, top posts) needs the
instagram_business_manage_insights permission live in production.
Submission is in review — once approved, this tab fills automatically.
Activity data (posts planned, briefs, captions, bucket mix) is already tracked and will show below alongside the live metrics.
Build a report
Client
Period start
Period end
What the report will include
Preview
📊Executive summary
AI-written paragraph summarising the month: what worked, what dragged, the one biggest move for next month. Per client, in their brand context.
📈Performance PENDING META
Reach, engagement rate, follower growth, profile views, top 3 posts by ER, format vs format comparison, posting time heatmap.
🗂Bucket mix
Target % vs actual %, ER per bucket, which buckets are winning, which to push or cut next month. Already tracked in the Buckets tab.
📅Activity log
Posts planned, posts published, briefs created, captions written. Cadence consistency score. Already tracked from Content Plan + Briefs + Captions tabs.
🏆Top posts PENDING META
Top 3 by ER, with thumbnail, caption snippet, and why-it-worked AI analysis.
🧭Next month plan
AI-recommended bucket mix, focus themes, posting cadence target, plus the first week's brief slots pre-filled. Carries straight into the Content Plan tab.
Output: Web view + downloadable PDF + shareable client link (white-label optional).
I'll wire this up the day after Meta approves — should be 1–2 sessions.